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latest posts

June 4, 2025

7 Ways to Increase Brand Awareness for your Small Business

Brand awareness is a life-line for a small business. This means that customers recognize and trust the company. You don’t have to spend thousands on a marketing campaign to get noticed in the world. Instead, entrepreneurs and business owners need to focus on the details and make use of the internet. Consistently using the following seven tips will help a business make their way in the world.

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May 19, 2025

How to Keep Service Requests on Track with Smarter Help Desk Practices

Running an efficient help desk, however, is not about investing in the latest shiny digital tools or additional manpower. Rather, it’s more about adopting smarter and more intentional practices. It’s also about combining the right systems with a service-first mindset. That way, your help desk is no longer just a support channel, but a productivity generator for your entire organization.

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May 13, 2025

Making Workplace Training More Human with AI

One of artificial intelligence's major benefits for workplace training is its ability to personalize the learning experience for everyone who takes part. Workers with different knowledge levels and learning styles typically learn the same content in the same way, using an approach that applies to everyone in traditional training. Most times, this strategy leads to disorganization or disinterest.

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May 9, 2025

The Role of People in Workflow Execution for Customer Success

The rise of AI doesn’t mean replacing people. Instead, it means equipping people with better tools to do what they already do best—build relationships, understand context, adapt with empathy, and deliver value in ways machines simply can’t replicate. Let’s explore why the human element remains irreplaceable in delivering true customer success and how people and AI can work hand-in-hand using workflow management and automation platforms like StartingPoint to deliver meaningful, repeatable results.

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May 9, 2025

Return to Office (RTO). How Do You Adapt, Engage, and Be Productive?

After COVID-19, companies worldwide are bringing employees back into the workplace, shifting from fully remote setups to in-office or hybrid models. The move toward return to office (RTO) policies has sparked mixed feelings—some welcome the structure, social interaction, and collaboration, while others struggle with commuting, distractions, and adapting to new routines.

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