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latest posts

June 26, 2025

Firms That Raise Capital Need Transparency for Customers

Raising capital is a crucial step for businesses aiming to scale operations, expand markets, or invest in new opportunities. There is an increasing number of financial services firms that specialize in helping companies secure the funding they need. However, many companies find themselves in the dark when working with these firms, often lacking clear insight into the processes, goals, or progress. For businesses seeking to navigate this complex terrain, transparency, communication, and having a regulatory understanding are paramount.

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June 26, 2025

What Helpdesk Teams Need to Know to Keep Up With AI-Driven Customer Expectations

AI-driven customer support offers potential for faster resolutions and sharper guidance, but only if helpdesk teams understand how to integrate it effectively. While chatbots and analytics grab headlines, meeting AI-fueled expectations requires shifts in agent skills, data strategy, knowledge management, and ethical practices.

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June 4, 2025

7 Ways to Increase Brand Awareness for your Small Business

Brand awareness is a life-line for a small business. This means that customers recognize and trust the company. You don’t have to spend thousands on a marketing campaign to get noticed in the world. Instead, entrepreneurs and business owners need to focus on the details and make use of the internet. Consistently using the following seven tips will help a business make their way in the world.

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May 9, 2025

The Role of People in Workflow Execution for Customer Success

The rise of AI doesn’t mean replacing people. Instead, it means equipping people with better tools to do what they already do best—build relationships, understand context, adapt with empathy, and deliver value in ways machines simply can’t replicate. Let’s explore why the human element remains irreplaceable in delivering true customer success and how people and AI can work hand-in-hand using workflow management and automation platforms like StartingPoint to deliver meaningful, repeatable results.

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May 9, 2025

Return to Office (RTO). How Do You Adapt, Engage, and Be Productive?

After COVID-19, companies worldwide are bringing employees back into the workplace, shifting from fully remote setups to in-office or hybrid models. The move toward return to office (RTO) policies has sparked mixed feelings—some welcome the structure, social interaction, and collaboration, while others struggle with commuting, distractions, and adapting to new routines.

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