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latest posts

June 4, 2025

7 Ways to Increase Brand Awareness for your Small Business

Brand awareness is a life-line for a small business. This means that customers recognize and trust the company. You don’t have to spend thousands on a marketing campaign to get noticed in the world. Instead, entrepreneurs and business owners need to focus on the details and make use of the internet. Consistently using the following seven tips will help a business make their way in the world.

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May 9, 2025

The Role of People in Workflow Execution for Customer Success

The rise of AI doesn’t mean replacing people. Instead, it means equipping people with better tools to do what they already do best—build relationships, understand context, adapt with empathy, and deliver value in ways machines simply can’t replicate. Let’s explore why the human element remains irreplaceable in delivering true customer success and how people and AI can work hand-in-hand using workflow management and automation platforms like StartingPoint to deliver meaningful, repeatable results.

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May 9, 2025

Return to Office (RTO). How Do You Adapt, Engage, and Be Productive?

After COVID-19, companies worldwide are bringing employees back into the workplace, shifting from fully remote setups to in-office or hybrid models. The move toward return to office (RTO) policies has sparked mixed feelings—some welcome the structure, social interaction, and collaboration, while others struggle with commuting, distractions, and adapting to new routines.

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May 9, 2025

How to Improve Your Help Desk With Automated Discovery

Automated discovery is the process of identifying, collecting, and analyzing data automatically without human intervention. In the context of a help desk, it involves gathering information about tickets, IT assets, recurring issues, and user behavior to optimize support operations.

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May 9, 2025

What is a KPI (Key Performance Indicator)?

Key Performance Indicators (KPIs) are essential tools for any organization aiming to measure success, drive growth, and ensure strategic alignment. Whether you're a team leader, business owner, or manager, understanding KPIs is vital for improving performance across employees, teams, and the entire organization.

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