StartingPoint was created by consultants and service professionals for consultants and service professionals.

Bad customer experiences cost businesses $75 billion a year. From small businesses and companies to independent entrepreneurs, today’s growing companies are utilizing tools and technology to keep pace with their industries and competition and improve customer engagement. Digital transformation is at the core of requirements for small businesses and was created to develop solutions for small businesses to bridge this gap.

Customers and clients are central to all companies. Businesses and companies require solutions to grow, scale, and retain customers. Efficient technology is needed, but most companies do not know where to start. Companies struggle to manage their customers and their business at the same time. is the simple, efficient, and customer-focused solution to these challenges. StartingPoint solves this challenge for consultants and service professionals across several industries.

We enable small businesses and company leaders to work on their business, not in their business.



Founder & CEO

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Head of Sales

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Head of Engineering

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Ray McKenzie

Chief Executive

Ray founded StartingPoint with a deep history in technology, service delivery, customer service, strategic revenue acquisition, and business operations. He has more than 20 years of experience as a global executive leader previously founding Red Beach Advisors, a technology management consulting firm providing services to Fortune 500 companies such as Amazon, Microsoft, Hewlett Packard, State Farm, and ServiceNow and several growth stage technology companies.

Prior to Red Beach Advisors, Ray played a key role as a senior executive in service delivery, professional services, and strategy with Verisign, Neustar, UltraDNS (acquired by Neustar), and TeleSign (acquired by BICS).
Ray studied Computer Science and Management Information Systems at San Diego State University, is a Certified Lean Six Sigma sensei (CLSSS), and a Certified Scrum Master (CSM).

Ray resides in Redondo Beach, CA and currently sits on the board of trustees for Resolute Academy Charter School in Watts, CA, board of directors for My Friends’ House, Inc in Los Angeles, CA, and board of directors for Students With Aspiring Goals based in Merced, CA.


Temesghen Starr

Vice President of Sales

Temesghen Starr is the VP of Sales at StartingPoint. He is a longtime sales veteran who has used and taught both sales and network mastery on all levels. He is a recent Amazon best-selling author of, “You Are Not Smaller Than The Room”, which showcases the foundation of confidence as a premise to all success through sales.

Temesghen previously was the Regional Vice President of American Income Life of Globe Life Insurance Companies where he led a team of sales representatives working with individuals and small businesses in Southern California.

Prior to American Income Life, Temesghen was the Director of Development for Athletics for Montana State University and was an assistant men’s basketball coach and recruiter at Montana State University and Marshalltown Community College.


Andre Green

Vice President of Engineering

Andre Green is the VP of Engineering at StartingPoint. He is a longtime engineering leader who has significant experience with leading distributed development teams and organizations. He is an expert in Python, NodeJS, PostgreSQL, MongoDB, and cloud computing platforms such as Amazon Web Services.

Prior to StartingPoint, Andre was VP of Engineering with Velo Labs and worked within the development teams for Long Game, SugarCRM, Stitch, Banter, and several additional companies as an engineering consultant.

Andre studied at University of California at Berkeley with a degree in physics and enjoys flying and building airplanes, playing the guitar, and playing soccer.



Consultants and service-based businesses require technology and tools to help make their lives easier and to create a better experience for their customers. provides market-leading software to help companies delight their customers and clients through improving customer service and support, streamlining workflow to create efficiency, and allowing companies to build, grow, and scale to increase and retain revenue. Our focus is efficiency, simplicity, and an amazing customer experience for our customers. We develop solutions for companies that are appropriate for their business size and the customers they service.


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